In Japan, Valentine's Day is celebrated in a unique and charming way. On February 14th, women take the initiative by giving chocolates to the men in their lives, whether in a romantic, professional, academic, or family setting. Therefore, there are even different types of chocolates depending on the relationship with that person and the message they wish to convey:
• Giri Choco, “Mandatory Chocolates” or Gag Chocolates, for coworkers or schoolmates, the message is one of gratitude or friendship.
• Tomo Choco, or "Chocolates for Friends," is especially for friends to enjoy. They are popular among the younger generation.
• Honmei Choco, or "True Feelings Chocolates," are given as gifts to express love. Nowadays, homemade chocolates are preferred, as the person who makes them expresses their feelings.
But while this day is for them to offer the gift, reciprocity occurs a month later, on March 14, during White Day.
This day has become a celebration where men honor the women who have given them gifts, returning the gesture with a variety of surprises that go beyond just sweets.
Origins of White Day
White Day dates back to the 1960s, when the celebration of Valentine's Day began to gain popularity in Japan. Although it wasn't common for men to return the favor at first, the idea of giving a different kind of gift gained traction. In 1978, a confectionery shop called Ishimura Mansei-dō and the National Confectionery Industry Association celebrated the first White Day, marking the beginning of a tradition that continues to this day.
The name "White Day" was chosen to evoke purity and innocence, characteristics that young people associate with love, although there are several stories that speak to the origin of the name: One says that it arose because what was advertised as a thank you gift for men was white chocolate, but another, more well-known one, suggests that a marshmallow manufacturer, inspired by an article about women's dissatisfaction with the gifts they received, decided to promote the idea that men should compensate women with sweets. Thus was born "Marshmallow Day," which evolved into "White Day."
The Tradition of Gift Giving
The tradition has grown so far that, on White Day, it could be said that men have a social responsibility to return Valentine's Day's gesture, and often, the gift is expected to be at least three times more valuable than the one received. So, instead of limiting themselves to chocolates, men can opt for jewelry, lingerie, flowers, or any other meaningful gift.
This practice is based on the Japanese custom of " sanbai gaeshi ", which involves returning a gift of greater value.
But when choosing a gift, it's not all as easy as it seems: you also have to consider the hidden meanings that may be associated with certain sweets or objects. For example, giving marshmallows can be interpreted as "I don't like you," while cookies suggest a friendly relationship. Candy, on the other hand, is a symbol of romantic interest. So, just like on Valentine's Day, each choice becomes a message in itself, although it can have more varied and detailed meanings.
Care in Choosing Gifts
Choosing the right gift for White Day can be a challenge. Men should consider not only the material value but also the emotional meaning behind each choice. So, if you're thinking about incorporating this tradition into your life, here are some recommendations to keep in mind:
Marshmallows : Although historically associated with sincere feelings, these days they can be interpreted as a sign that the relationship isn't as deep. It's best to avoid them if you want to convey love.
Cookies : A safe choice if you want to maintain a friendly relationship. However, if your intentions are more romantic, it's better to choose something more meaningful.
Candy : A sweet gift that suggests caring. Perfect if you're looking to express your feelings.
White Chocolate : This gift can be seen as a friendly gesture, but it can also be a way to show appreciation without expecting anything in return.
Gyaku choko : This "upside-down chocolate" is a popular choice for returning a favor to coworkers or friends, although for a couple, it's preferable to choose something more personal. They're distinguished from other chocolates because the letters on the wrapper are upside down (as a "return" gift).
Stuffed animals, flowers, lingerie, perfumes, and jewelry are very common gifts for couples today, although chocolates and sweets continue to be popular classics.
However, despite its commercial nature, White Day is a beautiful celebration that goes beyond material gifts; it's an opportunity to strengthen bonds and express sincere feelings. As traditions evolve, the meaning behind gifts may vary, but the goal remains the same: to show appreciation and love. So, if you find yourself in Japan on February 14th or March 14th, remember that every gift tells a story, and choosing it carefully can make that story even more special.
And would you like to celebrate White Day? Give and receive, or receive and return, in this reciprocal act a month apart.
Would you like to give gifts to the men in your life and receive something in return a month later, or receive gifts from the women in your life and return the favor on White Day?
I invite you to visit our Online Store . You can still find the perfect gift, whether for White Day, for any special occasion, or simply to treat yourself.
You even have time to take advantage of current Father's Day discounts!
